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Australian Music Centre - vacancies


Membership manager - part-time

Job description and person specification
September 2017

Accountable to: CEO
Location: 16 Mountain Street ULTIMO NSW 2007
Contract type: Part time .4 (2 days per week)
Salary: $26K–$30K per annum (f/t equivalent of $65k-$75k) depending on experience, plus super contribution.

The Australian Music Centre (AMC) has facilitated the creation, performance and awareness of Australian art music nationally and internationally for more than 40 years. We have many stakeholders, but at the heart of our mission is a commitment to the representation, advocacy, promotion and support of Australian composers and their music. Our important work covers contemporary classical, contemporary jazz and improvised music, experimental music and sound art. We provide career support, manage professional development programs and present annual and biennial awards.

The AMC houses and curates the most comprehensive catalogue of Australian art music, a living collection of scores, recordings, research papers, teaching kits, classroom materials and aggregated media. The collection includes more than 30,000 items by 660+ Australian artists. The organisation made the prescient decision to digitise this asset in 2002 and, today, we operate as an online business, with more than 13,000 digital items by Australian creators being accessible to anyone in the world with a smart device. In addition to growing, maintaining and animating the collection for its diverse audiences, the AMC provides music publishing, distribution and retail services for major customer groups.

Many people choose to be a member of the AMC, and pay an annual subscription to support our work, and to access a range of benefits, including access to materials in the collection, via digital or hard copy loans. Members include composers and sound artists, students at Secondary or Tertiary level, teachers, schools, universities, a diverse range of individuals including music practitioners both professional and amateur, supporters of new Australian art music, and a range of organisations. Find out more about the AMC and its activities and about AMC Membership.

Job purpose

The AMC's member services provide a core stream of earned income for the organisation, along with retail services, donations, and grants. AMC’s 2016-2020 Strategic Plan places an emphasis on further developing these incomes streams as one of the core strategic goals, and specific membership priorities have been identified in the AMC’s current Implementation Plan for 2017 and 2018. The Membership Manager position is therefore placed at the heart of the organisation, and provides an exciting new opportunity for an experienced membership professional to join the AMC and to continue to develop the AMC’s membership offering.

The successful candidate will have experience in all aspects of managing a membership scheme. The position acts as the organisational lead for AMC membership, and s/he will have the capacity and confidence to develop a long-term membership strategy, conduct focus groups with core constituents, and implement changes to the AMC membership structure as the needs of the business and members demand.

This position reports to the CEO, and requires someone who can work closely with the AMC’s small, but dynamic and passionate team in our Sydney office, learning from the extensive knowledge and experience of the sector already established in the organisation, and working collaboratively to further develop the AMC’s services.

> Please apply by submitting a CV and a Covering Letter outlining your interest in and suitability for the role. Applications should be submitted to no later than 5:00pm on Monday Friday 29 September 2017. 


Membership manager - main duties

 

Overall strategy
• With other staff, review and develop the current AMC membership offering incl. pricing and benefits.
• With the CEO and other staff, develop and implement a membership growth strategy, covering membership recruitment, marketing and retention, in order to deliver volume and income growth against ambitious medium and longer term targets.
• Understand insights from data already gathered through the existing member survey.
• Manage stakeholder relationships.
Recruitment and acquisition
• Develop and manage, with relevant AMC staff, the delivery of campaigns to recruit new members.
• Implement procedures to identify individuals with a high propensity to engage with the AMC with the aim of recruiting them as members.
• Working with other relevant AMC staff, ensure that the AMC membership offering is clearly presented through the AMC’s digital channels, online for website visitors, and across the AMC’s wider activities.
• Research and acquire opportunities to promote membership via partnerships, third party affiliates, or institutional subscription licences.
Retention
• Be the primary contact for members beyond the day-to-day interactions carried out by other AMC staff.
• Develop membership retention strategies and targets.
• Manage the delivery of campaigns designed to retain existing members.
• Review and oversee all renewal systems and communications, in consultation with other AMC staff.
• Establish a direct debit payment system, and ensure it becomes the primary renewal method.
Membership events
• Work with the CEO and other staff to plan and deliver occasional AMC members events around the country
Database, marketing and communications
• Work with AMC staff to ensure the “membership customer journey” on AMC website, on staff database management interface, is as straightforward and smooth as possible.
• Regularly interrogate and analyse the AMC database to support the recruitment and retention activities, and improve campaign effectiveness; contribute to further development/refinement of analytics and reporting.
• Lead on the implementation of a marketing strategy for membership, in collaboration with other AMC staff.
• Develop and deliver membership marketing campaigns across all channels.
Development and fundraising
• Further develop the AMC’s member donations, and manage communications to achieve this
• Review ambassador/patronage programs with a view to developing and implementing same for AMC
Other
• Maintain a strong understanding of membership practices within the arts and cultural sector, including the GLAM sector (galleries, libraries, archives and museums).

 

Person specification

Skills, experience and knowledge

Essential (E)
Desirable (D)

Practical and thorough knowledge and understanding of managing a membership scheme or loyalty scheme within a not for profit organisation.

E

Experience of delivering multi-channel marketing campaigns and the ability to use digital marketing tools

E

Extensive experience of using CRM / stakeholder management systems and interrogating data and reporting

E

Ability to analyse data and develop information into reports for wider dissemination or presentation

E

Experience in or knowledge of philanthropy/individual giving

D

Knowledge of Privacy, Tax, and other legislation concerning membership and fundraising

D

Ability to work to deadlines

E

Excellent copywriting and editing skills

E

A working knowledge of photo editing and basic HTML

D

Event management experience

D

Comfortable managing a budget and able to plan and forecast effectively

D

Strong understanding of the AMC’s mission and activities, and a knowledge of the art music community

D

Qualifications

 

Degree or equivalent, preferably in business, marketing, communications, or related fields.

E

Personal attributes

 

Absolute attention to detail

E

A high level of practical and organisational skills

E

Results driven and highly numerate

E

Strong interpersonal skills

E

Strong oral and written communication skills

E

Ability to work on your own initiative

E

Ability to work as part of a team and to support colleagues

E

Absolute discretion and ability to maintain confidentiality

E

Willingness to learn new skills

E

Ability to work in a changing and flexible organisation

E

Willingness to work occasional out of office hours

D

 

Corporate information

The Australian Music Centre Ltd is a not-for-profit Australian public company limited by guarantee.

  • ACN 001 250 595
  • ABN 52 001 250 595
  • PO Box N690, Grosvenor Place, NSW 1220, AUSTRALIA